Small changes small effects

I feel this article summarizes a lot of the problems with todays pop culture environmentalism. Too many people believe saving the environment is simply to turn lights off and taking shorter shower. Although these small measures do help, they are doing nothing to step the environmental damages that are being done to the earth. Although we all claim to want to do good for the environment but are we willing to do the major and systematic changes that on a societal level that is needed to lower our impact?
Although the author wants a new public campaign to solve world environmental problems, the problem is that it will be hard to motivate people because unlike fascism and human rights, theses damages are much harder to see such as global warming which it will go up only a few degrees.
I do not know what the answer is to get people involved in wanting to make large fundamental changes needed to stop the environmental damages we are doing. I guess these small changes are a step in the right direction so ideally we should build upon them and make even bigger steps. If we build upon these baby steps and make the changes less extreme and more tolerable.