William McDonough is brilliant!

Basically my title says it all. I totally agree with his philosophy and the ideas he portrays in cradle to cradle. I think they make perfect sense. People are not going to change or start to really think and apply environmentally friendly practices into their lives unless its productive, innovative and continues to move us forward. As we've discussed in the class, people aren't willing or accepting of moving backwards so we need need to move forward and apply new ideas that will help up preserve and live in harmony with the environment. I don't think we'll ever be able to get rid of industries and large scale companies so we should work with them and redesign they're production process so that waste can equal consumption. If we can apply these new design measures into all new development projects not only in the United States but in developing countries, we become that much closer to creating a sustainable environment, in which we live in sync with the natural world (aka we won't be destroying it!!)

Perhaps these plan is optimistic but at least its progressive and creative and more plausible then sitting around waiting for people to change there lifestyles back to the way they were 100 years ago. That will never happen. People change when they have an alternative. If we give companies a comparable alternative to their current means of production that takes the environment into consideration and ultimately ends up saving them money; they will choose the alternative. And as more and more companies do so, green architecture and design will become the standard. Being pessimistic and threatening has done absolutely nothing for the environmental movement because people feel there is no point to do anything sense we're doomed anyhow. I like this idea because its inspiring. It makes me want to jump on board and get involved because it makes sense and is ultimately I believe and hope the future plan of our country...or it better be otherwise we really are screwed!